I suppose the party that deserves the most blame is the Geisel Estate for allowing his creations to be used in this way. I mean, gross marketing and advertising people really don't have a "floor" for how low they'll go. It isn't like we should be surprised by them so completely twisting a thing's essence as a means of attracting attention, positive or negative. The whole 1984 thing, but 18 years later.
Speaking of, how about this?
"Don't you see that the whole aim of Newspeak is to narrow the range of thought?...[B]y the year 2050, at the very latest, not a single human being will be alive who could understand such a conversation as we are having now?... The whole climate of thought will be different. In fact, there will be no thought, as we understand it now. Orthodoxy means not thinking-not needing to think. Orthodoxy is unconsciousness."
In my eyes, the one thing Orwell got wrong was that rendering everyone unconscious is most easily achieved not by force and rigidity, but by just appealing to humanity's basic and inate sense of laziness and it's love of spectacle. That's the part that Pixar got right in Wall-E.
And here is the link to the Washington Post piece on Mazda's use of the Lorax in marketing: http://www.washingtonpost.com/blogs/virginia-schools-insider/post/the-lorax-helps-market-mazda-suvs-to-elementary-school-children-nationwide/2012/02/28/gIQAQhRMiR_blog.html
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